Boutique by Jaeger captures the liberated spirit of the 60s and marries it with a contemporary rock 'n' roll vibe. Coquettish minis, punkish zipped coats, witty knits, micro tuxes, zippered silk dresses and leather rolled up shorts all give a look brimming with attitude. This dazzling new collection of eye-candyish separates for the fashion-fervent young woman is the ultimate dressing-up box for any shopper-turned-self-stylist.
This exhilarating new line boasts the quality, attention to detail, and eclectic style for which the 126-year-old company is justly renowned, while inviting a whole new generation to fall in love with the label.
The Boutique by Jaeger pop-up shop is located off the iconic Carnaby Street, at 10 Foubert's Place, in London's West End. The shop will feature a bespoke shop fit, the first of its kind developed by Jaeger, and will showcase the complete Boutique by Jaeger Autumn/Winter 2010 collection.